How We Help
How We Help
Research Services
At Guidant, we provide tailored research solutions to inform your strategies and decisions. Our services include survey research, focus groups, ad testing, in-depth interviews, predictive modeling, and audience segmentation. Each is designed to deliver clear, actionable insights that help you understand your audience and achieve your goals. Explore the options below to see how we can support you.
- Home
- Survey Research
- Focus Groups
- Ad Testing
- In-Depth Interviews
- Predictive Modeling
- Audience Segmentation
- AI Chats
Survey Research
Empowering Decisions with Reliable Data
At Guidant, our survey research provides critical insights to guide your strategy, whether you’re navigating a campaign, assessing public opinion, or conducting market research. Our comprehensive surveys help you capture timely, accurate data that reflects your target audience’s attitudes, preferences, and behaviors.
How it Works
Guidant utilizes a full range of methodologies – online, live telephone calls, and text-to-web surveys – to ensure we reach the most representative sample possible. From questionnaire development to data analysis, our team collaborates with you at every step to design surveys tailored to your needs, gathering high-quality data that is actionable and free of bias.
Each project benefits from our expertise in demographic targeting and advanced analytics, allowing you to make informed decisions with confidence. Whether you’re conducting a national public opinion poll or a more targeted survey on key issues, Guidant delivers insights quickly and effectively with clear, easy-to-understand reporting and presentations.
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Focus Group
In-Depth Insights Through Interactive Discussion
Guidant’s focus groups provide a dynamic environment where participants engage in meaningful discussions to share their opinions and experiences. This method allows us to capture in-depth, qualitative insights that reveal how your target audience thinks, feels, and interacts with key issues, products, or services.
Reporting and Analysis
Following each focus group, we provide comprehensive transcripts, recordings, and a detailed summary of key findings. Our final reports include actionable recommendations based on the discussions, enabling you to leverage these insights effectively for your decision-making process.
How it Works
Guidant offers both in-person and online focus groups, ensuring flexibility based on your objectives. Each session is led by a professional moderator who guides the discussion using a structured but adaptable framework. Our moderators create an open environment that encourages honest, candid feedback while ensuring all participants are heard.
Whether you’re testing new concepts, exploring brand positioning, or seeking feedback on a campaign, our focus groups are designed to delve deeper into your audience’s opinions and dynamics. Clients can observe the sessions in real-time, either in person or via a virtual backroom, allowing for instant input and follow-up questions.
Ad Testing
Refining Your Message for Maximum Impact
Online ad testing enables you to measure how your advertisements resonate with your target audience before launching them widely. Whether you’re choosing between several concepts or optimizing specific elements, Guidant helps you make data-driven decisions that maximize engagement and impact.
How it Works
Using online platforms, we test your ads by presenting them to select audience segments and measuring real-time reactions through tools like dial tests, heat maps, and text highlighting. This analysis provides insights into which ads and elements – such as messaging, visuals, and calls to action – are most effective. Guidant offers detailed reports on audience engagement, allowing you to make data-driven decisions to optimize your ad’s performance.
In-Depth Interviews
Uncovering Insights Beneath the Surface
In-depth interviews (IDIs) provide an opportunity to explore the thoughts, motivations, and behaviors of your target audience. By engaging participants in one-on-one conversations, Guidant uncovers assumptions, perceptions, and other qualitative insights that may not be apparent in surveys or group settings. These personalized interviews are ideal for opinion leaders, uniquely defined professionals, and participants who are hard to reach or hesitant to participate in traditional research.
How it Works
Our trained interviewers conduct these sessions either in person, over the phone, or by video conferencing, depending on your preferences and the participants’ accessibility. Each session is guided by a flexible interview script designed to explore key topics while allowing participants to express themselves fully. This open-ended approach uncovers nuanced information about your audience’s attitudes, beliefs, and decision-making processes. Following each interview, Guidant provides a comprehensive analysis, highlighting emerging themes, key takeaways, and actionable recommendations to inform your strategic decisions.
Predictive Modeling
Forecasting Outcomes with Data-Driven Precision
Predictive modeling analyzes past data to make informed predictions about future behaviors, such as voter turnout or customer actions. By analyzing patterns and trends, Guidant provides accurate predictions to inform your strategic decisions and optimize your campaign activities.
How it Works
Using statistical techniques and machine learning, our team builds models that predict key behaviors, such as how likely certain segments are to vote, purchase, or take action. We incorporate factors like demographics, past behavior, and survey data to create highly accurate turnout or behavior models. These insights allow you to target resources more efficiently, ensuring that you focus on the audiences most likely to respond. Guidant delivers detailed modeling reports with actionable insights, helping you refine your messaging, allocate resources, and achieve better outcomes with data-backed confidence.
Audience Segmentation
Tailoring Your Strategy to Specific Audiences
Audience segmentation breaks down your broader target group into smaller, more defined segments based on factors like demographics, behavior, and preferences. This approach helps Guidant fine-tune your messaging and outreach efforts to ensure that each segment receives the most relevant and impactful communication.
How it Works
We analyze key data points such as age, geography, income, and past behavior to identify distinct groups within your audience. Each segment is then evaluated to understand its unique motivations and preferences, allowing you to create tailored messages that resonate more effectively with each group. Whether you’re looking to target high-propensity voters, frequent buyers, or niche audiences, audience segmentation ensures your work is precise and well-informed. Guidant provides detailed reports that include actionable insights and recommendations, helping you optimize your outreach strategies, allocate resources efficiently, and engage each audience segment in the most meaningful way.
AI Chats
Real Conversations, Deeper Insights
As a complement to traditional research methods, AI-driven chats can be used to engage participants in real-time, dynamic conversations, gathering deeper insights through natural interactions. By leveraging artificial intelligence in the right contexts, we can capture authentic responses, analyze sentiment, and explore audience attitudes in a conversational format.
How it Works
Using advanced AI chat platforms, we conduct interactive, text-based discussions with respondents, simulating human-led conversations while ensuring consistency and scalability. These chats allow participants to express their thoughts in their own words, providing rich qualitative data at a larger scale than traditional methods alone.
AI chats are especially useful when exploring emerging trends, testing messages, or supplementing other research with a more interactive, qualitative approach. Our final reports provide actionable insights, including sentiment analysis, key takeaways, and recommendations to inform your decision-making.
Political Campaign Consulting
At Guidant, we’ve managed and won some of the most competitive political campaigns in the country. Our battle-tested team draws on this experience to offer comprehensive general consulting services to our clients. As your GC, Guidant will be your strategic partner from start to finish. We’ll work closely with you and your team to design and execute a plan tailored to your needs that integrates all facets of the campaign. From budgeting and fundraising to research and advertising, we’ll help develop a strategy and align resources to best position you for victory. Additionally, we’ll use our extensive experience working with the national party committees and Super PACs to ensure your campaign wins key decision-makers’ confidence.
Public Affairs Services
Guidant’s public affairs clients benefit from our unique combination of experience in both politics and policymaking. As former chiefs of staff in the U.S. House and Senate, we draw on extensive knowledge of the legislative process to help our clients navigate complex issues. In other words, when we develop a research instrument or campaign plan, the strategy is based on understanding how Washington and state capitals operate. Additionally, our deep political experience has helped us create winning issue campaigns for some of the nation’s leading corporations and nonprofits. Whether it’s research and message development or grassroots mobilization and coalition-building, we design and execute customized public affairs campaigns that shape opinions and drive policy goals.
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